Jacksonville Pottery Studio
Concept demonstration showcasing a warm, conversion-focused website for a community pottery studio, clarifying classes, memberships, and events while making booking effortless.
Project snapshot
A modern, community-centered website for a pottery studio, designed to simplify booking, highlight memberships, and tell a welcoming story around classes and events.
Warm, tactile storytelling paired with clear paths into classes, memberships, events, and studio information—built to make booking effortless.
Overview
This concept demonstrates how SmalCoda approaches community studio websites. The demonstration addresses common challenges: scattered booking information, PDFs instead of structured content, and unclear paths for different visitor types. This project showcases a calm, welcoming approach that makes it easy to explore classes, understand membership options, and book events.
Design Approach
The approach maps core offerings into clear paths: Classes, Membership, Events, and Studio Info. The streamlined navigation and cohesive homepage tell a single story. Content is rewritten into scannable summaries with consistent CTAs. The brand language balances warmth and community with clarity about pricing, session length, and experience levels.
UX & UI Design
The homepage uses a full-width hero with a soft, neutral palette and pottery imagery. Primary CTAs drive bookings while secondary CTAs guide experienced makers to memberships. Card-based layouts organize classes by type with price ranges and experience levels. The design uses soft neutrals, terracotta accents, and rounded cards to echo clay and the tactile studio feel.
Technical Implementation
Built with Next.js App Router and Tailwind CSS using reusable components. Hero sections, feature grids, and card layouts share building blocks for easy expansion. Server components handle static content while lightweight client components manage interaction. Mobile-first spacing and tap-friendly targets ensure smooth booking on all devices. SEO-friendly structure supports local discovery.
Want this approach for your business?
This concept demonstrates how we think about design and technical implementation. Let's discuss how we can apply these strategies to your project.