Ashtin Communications
Professional B2B website for a 27-year commercial two-way radio provider, featuring modern design, mobile-first UX, and clear paths to quote requests and service information.
Project snapshot
Professional, conversion-focused website for a commercial two-way radio provider
A clean, modern B2B website showcasing 27+ years of expertise in radio sales, rentals, repairs, and service for businesses across North Florida.
Overview
Ashtin Communications is a commercial two-way radio provider established in 1997, serving businesses across Gainesville and North Florida. The client needed a modern website to replace their outdated online presence and better showcase their expertise in Motorola radio sales, rentals, airtime, and professional repair services. The goal was to establish credibility, improve local SEO, and create clear conversion paths for quote requests.
Challenge
The client had no functional website, which meant potential customers couldn't find basic information about services, products, or contact details online. For a business serving commercial clients who often search online before making purchasing decisions, this created a significant barrier to growth. The website needed to convey 27+ years of expertise while making it easy for busy business owners to request quotes and understand service offerings.
Design Approach
The design prioritizes clarity and professionalism. A blue color scheme aligns with the Motorola partnership branding while maintaining a modern, trustworthy aesthetic. The site is structured around three core service areas: Radio Sales, Repairs & Service, and Rentals & Airtime. Each section uses card-based layouts with clear CTAs. Customer testimonials and the '27+ Years' credibility marker are prominently featured to build trust.
UX & UI Design
The navigation is streamlined to six key pages: Home, About, Products, Rentals & Airtime, Repairs & Service, and Contact. Multiple 'Request Quote' CTAs are strategically placed throughout the site to capture leads. The mobile experience uses a responsive toggle menu and tap-friendly buttons. High-contrast white text on dark blue backgrounds ensures readability, while testimonials provide social proof above the fold.
Technical Implementation
Built with Next.js and Tailwind CSS for performance and maintainability. The site includes schema markup for local business SEO, helping Ashtin Communications appear in local search results. Google Maps integration and geolocation features make it easy for customers to find the physical location. The mobile-first responsive design ensures the site works seamlessly across all devices. Social media links to Facebook and LinkedIn provide additional touchpoints.
Outcome
The website successfully launched and gave Ashtin Communications a professional online presence for the first time. The client now appears in Google search results for commercial two-way radio services in Gainesville and North Florida. Quote requests can be easily submitted through multiple entry points, and customers can quickly find service information, products, and contact details. The modern design reflects the quality and professionalism of their 27-year track record.